That’s what Apple is thinking. With growing competition from it’s rivals that offer smartphones with bigger screens, Apple Inc.is planning bigger displays on a pair of iPhones slated for release this year.
It’s rumoured that Apple plans an iPhone model with a screen larger than 4½ inches measured diagonally, and a second version with a display bigger than 5 inches. Until now, Apple’s largest phone has been the 4-inch display on the iPhone 5. Clearly, Apple is looking forward to the “bigger picture.”
Both models are expected to feature metal casings similar tothe Iphone 5S with Apple expected to do away with the plastic exterior used in the iPhone 5C. The phones, expected in the second half, won’t include a curved display, a feature recently introduced by rivals including Samsung Electronics. They cautioned that Apple’s plans weren’t final and that the company could change course.
The smaller of the two models is further along in development, and is being prepared for mass production. The larger-screen version is still in its infancy. Apple declined to comment.
The big plans for larger iPhones come at an pivotal time when Apple is losing market share to rivals who offer bigger screens. Those models have become more desirable as consumers us their phones to play games, watch video or movies, skype, and of course surf the Web. Samsung’s 5-inch Galaxy S4 and 5.7-inch Galaxy Note 3 are some of its best-selling units.
Larger screens are particularly popular in China, an important market for Apple’s growth, where Chinese manufacturers offer smartphones with larger screens at a lower price than the iPhone. Apple this month started offering iPhones through the country’s largest carrier, China Mobile Ltd.
“Apple definitely needs a larger-screen smartphone soon, particularly to address the demand in the emerging markets,” said Canalys analyst Jessica Kwee. Canalys estimated that nearly one-fourth of smartphones shipped worldwide in the third quarter, about 60 million phones, had displays that were 5 inches or larger. Apple last changed the display size of the iPhone in 2012, increasing it to 4 inches from 3½ inches. Apple has been widely expected to increase the screen size of its iPhone in future releases. The Wall Street Journal reported in July that Apple was testing larger screens for its smartphones and tablets. Bloomberg News reported in November that Apple was developing new iPhones with 4.7-inch and 5.5-inch displays that curve downward at the edges. Alot of change happening…and we all know, change is sometimes very good.
Now put that in your Vape and smoke it!
Jules Carr (blogger for Shop Vapes Inc.)